Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across …
Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Recent Reviews
How Khoros Marketing Differs From Its Competitors
Awards
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Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
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What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://khoros.com/platform/marketing?u…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | Any language the Social Networks themselves support |
| Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Sprout Social, Sprinklr Marketing, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Khoros Marketing.
Reviewers rate Google+ highest, with a score of 9.
The most common users of Khoros Marketing are from Enterprises (1,001+ employees).
Khoros Marketing Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 3% |
| Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
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March 06, 2024
Overall a decent software for social Media tasks
I used Khoros marketing. It helps us with our social media work. With the help of Khoros marketing, we schedule our content across multiple social media platforms. It really helps us with social listening and monitoring. Analysis and reporting were also decent. I would recommend to users who eat, sleep, and drink social media.
- Schedule Content.
- Social Media Monitoring and Listening.
- Analysis and reporting.
- They can improve the Analytics part.
- Promotions part can also improved.
December 05, 2023
Great service for scalability and efficient management
Khoros is our all-in-one social platform that allows us to manage our engagement and connections with our audience. We've used Khoros for almost two years now, having used Sprout beforehand. I much prefer the workflow planning options available in Khoros. With this platform, we can easily manage subtasks among team members. We are also big fans of being able to manage our paid and organic engagement intiatives within the same platform. Before, we found it difficult to decipher the reach and engagement we achieved between paid and organic, but Khoros makes it easy.
- The ease of workflow optimization makes Khoros stand out.
- The scale that we achieve across channels using Khoros has been impressive.
- Khoros' audience insights are very impressive and wide-spanning.
- More explanation for beginner users -- perhaps some demo walkthroughs would be helpful for teams using Khoros for the first time.
August 16, 2023
For the Love of Khoros Marketing!
I use Khoros Marketing to schedule planned social media content and track performance results. Khoros Marketing is effective for my brand's scheduling process because I'm able to schedule on multiple channels simultaneously, create shortened links within the platform, and successfully set each post live without manual posting. We use this tool on a weekly basis (11+ posts per week). Something I'd like for Khoros to add is shoppable product tagging during the scheduling process, though.
While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
- Easy Scheduling
- Providing helpful resource information on Atlas
- The integration of multiple organizations under one account / easy access
- The analytics tool could be improved to provide more accurate / easily accessible performance updates
- Shoppable product tagging within the scheduling tool
- Account integration. My organization has multiple brands under one account and we consistently have to re-connect each social account in the platform. We do not share these social accounts, so it's stressful to coordinate and communicate when these integrations are needed to each individual person.
July 21, 2023
2 year review of Khoros Marketing
We use Khoros Marketing for just about everything social media related. We collect content through Khoros' Capture app then distribute it to various platforms using Khoros Marketing.
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
July 18, 2023
A great tool for our use case.
Score 8 out of 10
Vetted Review
Verified User
We use Khoros both because it syncs up well with other tools we have (e.g., Tableau, etc.), because it supports all of the content we're trying to use, and because of the customizability of the analytics; we're able to generate the reports we need automatically and make our business decisions with them. Staff have been responsive to any issues we've seen arise, and we were very impressed with everyone we've worked with at the company.
- Scheduling social video.
- Analytics.
- URL customization.
- Support for Facebook reels.
- The better visual display in the week view; currently, it truncates if there are too many posts.
- Direct integration with link-in-bio tools for IG and Tiktok.
Score 10 out of 10
Vetted Review
Verified User
We use Khoros Marketing to schedule and publish our organic content. In addition, our paid posts are ingested into Khoros so we have a holistic view of all social posts. We have rules and tags setup to help us maintain meta data for reporting. We also manually tag posts.
- easy of use
- pulling in paid content from native channels
- manual and auto tagging
- Reporting - sometimes we have issue with pulling in paid media posts
- Customer Service - Issues that really impact us that we need quickly fixed can take longer than desired
- They removed the intelligence feature with little notice
- Reporting - The dashboards are great but needs updating so drop and drag and formatting is easier.
July 18, 2023
It's not perfect, but it's great for a large team!
Score 10 out of 10
Vetted Review
Verified User
I work at a policy institute housed within a university, and I am the only person tasked with all communications responsibilities for the institute, but still have to follow university marketing guidelines and fit within university goals and objectives. Khoros makes that easier. It allows the social media team to monitor the institute while also enabling them to boost our posts and otherwise support our message.
Before I used Khoros, I didn't have experience with automated social media management, and I hated manually calendaring things, individually posting on different platforms, and sending screenshots or post information to my director for approval every time. Khoros automates those processes, and it lets me store content for posts that can't be scheduled (such as stories). Also, I can see and interact with engagements directly through the system, so I don't have to obsessively check our accounts.
I also use Khoros to get specialized data on all of our social media channels. You can customize your data in dashboards to pull only what you want, such as a certain project, best times for posting, etc., and you can turn those into templates for similar searches or to share within a team.
Before I used Khoros, I didn't have experience with automated social media management, and I hated manually calendaring things, individually posting on different platforms, and sending screenshots or post information to my director for approval every time. Khoros automates those processes, and it lets me store content for posts that can't be scheduled (such as stories). Also, I can see and interact with engagements directly through the system, so I don't have to obsessively check our accounts.
I also use Khoros to get specialized data on all of our social media channels. You can customize your data in dashboards to pull only what you want, such as a certain project, best times for posting, etc., and you can turn those into templates for similar searches or to share within a team.
- Simplifying the posting process
- Organizing post types
- Gathering data
- Simplifying collaboration
- Need a calendar where you can list recurring items, special days, and events to help with weekly planning BEFORE you make the posts.
- side dashboard to access items (see clicklist or asana for examples)
- simplify adding new users and accounts
July 18, 2023
Suited Our Needs
Score 8 out of 10
Vetted Review
Verified User
Khoros Marketing is currently our social media management tool used for publishing content, monitoring our social media channels and engaging with our social media audience. The tool is relatively easy to use and has solid funcionality and features. I think there could be more custom client onboarding and training for the tool but it has been reliable for us in recent years.
- Easy to adopt
- I like that you can save pre-approved responses to the library
- You can customize queues to route items to specific team members
- The customer success team is not as connected as they once were.
- Training is limited, you don't feel you're getting a white glove service.
- They seem later to the game in adopting new API features.
July 17, 2023
Khoros is a decent platform for your budget
I primarily use Khoros Marketing to schedule, post, and respond to messages on social media platforms. I occasionally use it to gather account data and measure success.
- Schedule Social Posts on various platforms with ease
- Easy display comments and responses to our social posts
- Understand when there are errors/issues with social posts that need to be amended
- Sometimes Khoros follows outdated rules/limits on social posts
- Reporting could be more comprehensive
We use Khoros Marketing as our hub to pull quick & informative insights of our various brands as well as schedule & publishing content. The problems we would've normally faced without such a user-friendly & effective platform such as Khoros would've been to schedule, publish, and gather data per post, per brand & since posts almost every day for all 4 brands, that might've catered to us having to employ 4 individuals instead of one handsome gentle. The scope of the use case is only for organic social from my perspective even though Khoros has paid social capabilities.
- Labels & its power to pull data for specific needs such as organic versus paid, or detail specific such as in studio content performance versus UGC...etc.
- The ticket support team is on top of things. One issue arises & they are on top of it within a few hours with guidance & support.
- For businesses that manage multiple channels & multiple brands, this is a top notch tool & can't wait to see what Ai will enhance of this already very powerful tool.
- Ability to copy & paste labels since some posts are auto imported like Pinterest videos.
- We need to open up the API limitations, for example Talkwalker has gender insights to twitter but Khoros does not.
- Khoros should have their own insights for social media benchmarks per industry per social media following size.
July 17, 2023
Khoros Marketing
Community management is at the forefront of Khoros Marketing. Our team uses the platform for content scheduling, analytics, and day to day community management for 15 brands in the US and Canada. We needed something reliable that would be suitable for our Consumer Care team to assist social management in one convenient space. Khoros does just that, provides the main social platforms in one easy-to-use inbox. You can set your collections and spaces accordingly to your preferences. Labels also make it easy for us to keep track of what consumers are saying in the digital world.
- Inbox is organized and customizable.
- Content calendar is a great feature.
- Publishing content is SO easy.
- Simple analytics and data exports are easy to use and quick to deliver results.
- TikTok availability on Marketing instead of Care.
- 24/7 support via phone/chat.
- Accounts deauthenticate easily.
July 17, 2023
Great UI, so easy now anyone can do social media!
I use Khoros to manage the day to day posts on social media and to look at results in marketing analytics. Khoros is very easy to use and addresses the problem of keeping content organized and publishing
- Publishes posts
- Nice dashboards for analytics
- Wonderful UI
- I do not get FB data on my dashboards so I have to use other ones
July 17, 2023
Khoros Marketing FTW!
I use Khoros Marketing to schedule social media posts across several channels (Instagram, LinkedIn, Facebook, Twitter, EveryoneSocial) and keep track of what types of content we are scheduling (reputation pillars). We pull monthly reports to show our content performance, labels, channel growth, etc. This expedites our scheduling/posting/reporting process and keeps everything uniform and in one place.
- Easy to schedule posts across multiple social channels
- Labels/tags, targeting, media uploads, link previews are easy to use in publishing
- Analytics/data reports are easy to understand and simple to edit/customize
- Stronger Instagram integration (upload cover image for videos)
- Ability to resize images in publisher (not just in content center)
- Threads integration
- Edit/add labels in publisher (not just in settings)
July 11, 2023
Khoros is Great!
We use Khoros Marketing to schedule and publish all of our social media including campaign content and paid/boosted social. The business problems the product addresses is the ability to organize our content into different labels, names, categories, etc. and keep it all in one place. Our scope is our corporate channel followers and our branches.
- Schedule/publish content
- Label content
- Content Center - campaigns
- Analyze content
- Instagram publishing features
- Want to be able to export calendar easier
- Alt text for all channels and not just one or two
July 11, 2023
A robust tool for social media management.
We use Khoros for social media posting, community management and reporting. We have different posting cadences and objectives for each brand, and all are addressed in Khoros care and marketing.
- Custom Reporting Dashboards
- Comment moderation
- Automatic data exports
- A simplified interface
- More metric evaluation
- On demand care team
December 10, 2022
Great Tool, But Lacks in Areas That Will Help Our Business Grow
We monitor performance and publish our posts through Khoros Marketing. We are able to create test and learns to really see what our audience is liking and what they are not liking. However, there are many features that Khoros Marketing does not have to offer that other major social tools have. I hope Khoros Marketing becomes modern and makes updates.
- Publishing Interface
- Measuring Performance (despite data lag)
- Dashboards are user-friendly
- Monitor Sentiment
- Monitor Reach across all platforms
- Monitor other competitors / alike competitors on their posts KPIs (Sprinklr has all of the above)
December 05, 2022
Most likely works well for smaller organizations that don't have a multitude of focuses/business units.
I primarily use Khoros for our custom created marketing dashboards that pull in data across the varying social platforms. I also use the marketing dashboards to track partnership deliverables in one place (Specifically impressions, clicks, engagement, etc.).
- Inbox feature is easy to use and understand.
- Automated reports.
- Numbers don't always match up to social platforms.
- Creating dashboards from scratch/understanding widgets is difficult.
- Accounts are constantly de-authenticating.
September 29, 2022
Vast Service Offering - Great for Brands Looking to Scale Their Social Media Investment
Khoros Marketing enables our social media team of 20 to manage all social media accounts across the enterprise (8 brands, 40 National Accounts, 190 Regional Pages, 4M+ Followers). Khoros has helped us scale our team and post volume while providing real time data and insights, which is not only helpful for future strategy planning but also helps use justify and forecast budget projections to executives for social media & content creation.
- Has a user-friendly platform
- A ton of support resources for new hires and current team members
- Quick to implement/adapt to Social Network API changes
- Analytics are not always accurate or take a long time to sync - specifically for Instagram Reels
- Social Accounts get disconnected frequently
September 07, 2022
First impressions with Khoros Marketing
We use Khoros Marketing for social media management and reporting purposes. We have multiple business units and complex cross-regional collaborations and with Khoros Marketing we have just one tool that unites all the different social media managers and enables them to share visibility, exchange practice, and advance/simplify their daily work.
- Scheduling. It lets you schedule content in all its details and you don't have to think about it anymore.
- Labeling. Many ways of labeling are available, including some rules to have automatic labels applied to certain types of content.
- Content storage.
- Calendarization.
- Content supported by the platform (PDF). This is valid also for GIFs.
- Complexity of setting up dashboards. Also the way the data are regrouped in the dashboard, they should sometimes be more accurate.
- System of plans.
August 15, 2022
Great for cross functional teams and easy reporting
Use the platform to ensure all marketing teams are aligned in social media marketing. Gives full visibility of all activity across multiple countries and business segments. Helps solve the issue of full access and visibility in a regulated industry to ensure compliance. Also allows for easy reporting through the use of labels - so can quickly, easily, and accurately see how content is performing. Very easy to onboard and manage users.
- Reporting is great - easy to create bespoke dashboards for multiple ways to view the data and trends in platform
- Onboarding and training - a good repository of knowledge articles for users to access on most aspects of the platform for self-learning
- The user-friendly and intuitive interface allows any user to quickly assimilate how to use the platform.
- Analytics and reporting - sizing of dashboard page makes it difficult to add and position the data 'widgets'
- Naming of knowledge articles not always aligned to the platform terms - some of the content is out of date
- The plan function does not add much value - which is a shame as it could be a good snapshot tool.
August 04, 2022
If you want to keep your content organized and published correctly, you'll want Khoros Marketin!
We use Khoros Marketing for advertising planning, publishing, tracking, and analytics. It allows us to keep content in one place and coordinate with our social monitoring platform Khoros Care for customer engagement. It's a great platform for publishing organic content across multiple brands under our company umbrella and allowing appropriate access to each team as needed.
- Keeps organic content in one place for easy access.
- Publishes content on organic feeds across multiple social platforms.
- Has in-depth analytics for tracking organic social media posts.
- The "preview" pop out section could be larger so that it's easier to view content.
- The "fields to include" on data exports have many of the same items that are called different things, so better explanations about which one to use would be great.
- Data exports need to be saved outside of the platform because the information expires within the system after a set amount of time.
July 27, 2022
Room To Grow
Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.
- Scheduling
- Planning
- Cross-company view
- Asset management
- Inbox (particularly with LinkedIn)
- Analytics widgets
- Staying up-to-date with Instagram
May 04, 2022
Universal Tool Kit for all things social
I use Khoros Marketing in my organization to respond to client inquiries. Due to the ever-changing volatile market, there is often an influx of high-priority inquiries across all social platforms. Khoros makes it manageable to efficiently categorize, tag, and respond. Because our organization uses 6 social platforms, we are able to easily upload, plan and post content using Khoros Marketing services.
- Customizing
- Organize
- Analyze
- Glitching
- Chat center for help
- More concise user interface
May 04, 2022
Great tool!
We use Khoros to manage our social marketing efforts. It helps us collaborate, schedule, respond and
analyze social in ways that correlate to core business objectives.
- Calendar View and Scheduling content
- Approval process
- Quick access to social listening searches
- Social Community management / moderation of channels
- Reporting. Being able to pull metrics at the campaign level and pull for all channels
We utilize Khoros Marketing as the Corporate Communications team for one brand across three different social platforms (LinkedIn, Facebook, and Twitter). We utilize it to draft, approve and publish content. We also use its reporting capabilities. We have about four editors and two main admin users.
- Provides a simple approval process for content.
- Provides an easy to use and view calendar view that you can move content around in.
- Allows users to have "labels" for content which is incredibly useful for reporting.
- Exporting the calendar could be more aesthetic.
- The analytics dashboards are robust, but not the most intuitive to use.
- There are still tech glitches that result in posts failing to publish from time to time.